We are on a mission


Our founder story
Aditya Kedia is a dedicated Fitness Expert with a passion for weightlifting, running, and coaching kids. Currently serving as the Director for the Government Sports Skills Council (SPEFL-SC) for Haryana State, he transitioned from a successful banking career (2012–2019) after earning his MBA in Finance from LBSIM, Delhi.
In 2018, a WHO report revealing that three out of four kids worldwide were inactive deeply resonated with him, inspiring a career shift toward youth fitness. Aditya has since earned multiple certifications, including Master Trainer from the International Physical Literacy Association (2024), High-Performance Leadership in Sports from ELMS (2023), Animal Flow L1 (2022), CrossFit L1 and CrossFit Kids (2020), and K11 Certified Personal Trainer (2019).
Through his expertise, he continues to promote physical literacy and active lifestyles for children.